Dropbox was a critical partner in the early days of Supercluster. Together we produced sponsored editorial content, podcasts, and utilities over a 2 year period. It was a wide-ranging collaboration, and we broke it all down with "Launch in Reverse," our behind-the-scenes look at the early days of Supercluster.

Our brief was to focus on Dropbox Paper — the powerful note-taking tool from Dropbox that seamlessly integrates many types of media, and allows multiple team members to collaborate across documents live. In using the Dropbox Paper UI as a graphic device we reinforce the software’s utility throughout the video. This project was promoted through Dropbox, and across all Supercluster channels, to drive awareness about the partnership.